Author Archives: Tony Husted

NEW! The Elevator Strategy

Are you a Coach who wants more clients?  If so, please take a moment and check this out!

To go directly to the Create Space Store and Purchase The Elevator Strategy DVD CLICK HERE!

NOW ON AMAZON! Click Here to Check Out The Elevator Strategy For Coaches

Once you receive your DVD Contact me HERE to get your Free PDF with Alternative Variations, Examples, and the Full Script!

If your not ready to purchase is yet, read on…
I am very excited to finally be able to offer this material to you! At some point early in my Coaching career I faced a challenge that you have probably been faced with as well, a situation where you needed to explain, “What is Coaching?” or “What does a Coach do?” and you, like me, probably struggled to get your message across in a timely manner. As an International Coach and NLP Trainer for Erickson College International I have encountered hundreds of Coaches who have struggled with this very challenge.

The answer many people will tell you is, and Elevator Speech. The concept of an Elevator Speech has been around for many years and is quite simple. An Elevator Speech is a pre-prepared speech meant to be used in 30 seconds to 2 minutes to explain what service or product you offer. Imagine being at a conference, another attendee gets on the elevator with you and asks what it is that you do. At which point you would then have the time it takes to travel a few floors to explain to this person, what you do, or how you could be of service to them.

To make a long story short, I found, as many other successful Coaches have that most Elevator Speeches have a fairly low conversion rate to setting an appointment for a Free, or Complimentary Session. Your ideal client is standing in front of you, and you find yourself stumbling over the words and making it clear for the other person.  I was like you, I struggled to convert people I just met into a Free Session.

Turn Introductions Into Clients!

Turn Introductions Into Clients!

I knew there had to a be a solution and I set out to solve this challenge.  One idea that kept coming back to me over and over throughout the entire search was very simple: Coaches ask questions.   Dr. Marilyn Atkinson says it this way, “Questions are the Answer!”  Coaches also create experiences with the client.  These experiences are imagined in the mind/body system, and are the foundation for the client getting what they want in the world.  So I took these two most basic pieces, asking questions, and creating experiences, and went forth to create a method of attracting people into Coaching.

In this DVD I share the method that I created, refined, and implemented into my business with a 70% success rate!

Within the next two weeks my new DVD, the Elevator Strategy will be available for sale on as well!

New York City Running Tours

Crossing the Brooklyn Bridge

Brooklyn Bridge New York City Running Tours

I was recently blessed with the opportunity to travel to New York City.  It was a busy trip with work taking up 9 of my 12 days there.  I did manage to get in some pretty tourist stuff.

When I went to Vienna and had a short visit I discovered Running Tours, they are like a Walking Tour, or Segway Tour, but instead of strolling, your guide shows up at your hotel room with running shoes on, and the adventure it on.  I contact New York City Running Tours to set up a 6 mile run for sightseeing, and training for the Seattle Half Marathon.  Although I felt safe the entire time I was in NYC, it isn’t really the best place to take off on a run, and hope you don’t get lost.  I had already run up 7th Avenue through Time Square to Central Park: a straight shot out and back from my hotel.   Tackling Wall Street, the WTC Memorial area, and the Brooklyn Bridge was something else entirely.

I set up my tour to start at 6am on my day off.  My guide, Catie showed up right on time.  We jumped on the Subway, which I hadn’t ridden yet, and we were off.  During the subway ride Catie started to fill me on the background history of NYC, and I was amazed at how well she knew the dates, and people.  She is an architect by education, so her knowledge of how the city was built, and the history of individual buildings was amazing.  We got off the Subway near Battery Park, and within minutes we were running along the waterfront with views of New Jersey,  and off in the still dark morning (we departed the hotel at 6am) the Statue of Liberty looking out over the New York Harbor.

We cut into the city and headed towards Wall Street, and ran past the Bull that used as a placing shot in so many movies.  Over my entire trip I was constantly reminded how many movies are set in New York, and how even thought it was my first trip, I had seen so many of the sites repeatedly, I felt like I have been there before. A quick stop on Wall Street, a 5 minute history lesson, and we were off again.  Catie did a great job of keeping a pace that was comfortable for me.  All the along the way she had tidbits of information, and facts about the city, the people, and the character of the city.  As buildings came into view through the long canyons created by the buildings, she would point out the ones of interest, and fill me in on who built it, and how tall it was.

Next thing I knew, we were headed on the Brooklyn Bridge, which has an amazing history, and is so recognizable thanks to its hundreds of appearance on TV and the movies.  As we got onto the bridge and looked back the sun was rising over the city, and there was a beautiful mix of clouds and clear skies that made it unforgettable.  We stopped for a few quick snapshots, and we were off again.   I wanted to run backwards so I could keep staring at the skyline and the sunrise.

We dropped down into Dumbo and snaked out way over to the Williamsburg Bridge where we headed back towards Manhattan.  Within a few minutes we were headed up Canal street.  I was really struck by the change in architecture from neighborhood to neighborhood.  Catie did a great job of explaining the actual geology of the area and how it directly impacts the architecture of the neighborhoods.

Although we covered six and a half miles, I felt like we only ran two or three.  It seemed so quick and I found myself regretting not having signed up for a ten miler.  Although, I doubt my knee would have allowed me to go much further, it has been a little finicky since my eight mile run on the Birk-Gilman Trail.

Within a couple of hours, the picture Catie took were in my inbox.  I had such a great time, I called Michael and requested that we set up another run before I headed home.  I had a specific place I wanted to go, and he was more than happy to accommodate my request.  On Friday, Catie was back at my hotel with a custom route for us.  The weather was sprinkling rain, and I appreciated that she gave me to option to call the shots, as I hadn’t brought gear for running in the rain.  This time we headed straight north up 8th Avenue towards Central Park.  The rain picked up a bit as we headed north, which was making me nervous.  I didn’t want to get soaked, and cold, as I haven’t been the 100% healthy recently.  After a short stop at the Columbus Circle, and an overview of the history of the park, we were off into the park. Within a couple of minutes of getting into the park, it started to pour down rain.  Catie took action and we headed into the center of the park.  The rain let up as soon as we turned.  We ran into some of the less lit, and less traveled paths and places In the park, and again Catie’s knowledge of the history of the area was astounding.

We continued through the center of the park, hitting the Mall, the Loeb Boat house, and the Weather Station.  Soon we were running up the east side of the park on 5th Avenue after a quick stop to look at the outside of The Met.

Before I knew it, we had covered another another mile or so, and suddenly we transitioned from Central Park to Harlem.  I had asked to visit the Memorial Plaque for the Savoy Ballroom on Lenox Avenue, in Harlem.  The Savoy Ballroom was the birthplace of the Lindy Hop in the 1920’s.  I have been dancing Lindy and many other Swing dances that originate with the Lindy Hop since 1998, and although the ballroom hasn’t been there since 1958, and it is now apartments, a visit to the plaque had been on my bucket list for many years.

I highly recommend New York City Running Tours.  It is a fabulous way to see the city, with top notch guides, and wonderful personalized customer service!  I am looking forward to my next trip to New York, and my next running tour!

Tony Husted and the Mahattan Skyline

The Manhattan Skyline on my Running Tour



The Savoy Ballroom Plaque in Harlem

The Savoy Ballroom Plaque marks the spot where Lindy Hop was born!


Seattle Half Marathon

In the past I have completed a couple of Sprint Triathlons, and 1/2 Marathons.  I just signed up for the Seattle Half Marathon on November 25th, 2012.  My goal is to run it in less than 1 Hour 59 Minutes and 59 Seconds!

I will be updating this post with my runs and other information.  I am doing this 1/2 Marathon for a couple of reasons.  My biggest reason is to inspire others!  One of my greatest joys in life is seeing other people get inspired and make changes in their lives based on their experience of someone or something in the world sparking something within.  I am also personally on a journey to lower by body weight to my ideal body weight.  I have been frustrated over time with getting an accurate measure of how much actual weight I lose versus muscle gained.  Measuring with Calipers seems to get a wide range of error.  Last year, and then again last month I got a Full Body DXA Body Composition Scan done at Washington Institute of Sports Medicine.  It is the most accurate method available for measuring Bone, Muscle, and Fat in your body.

My results from last month:

Fat Mass: 69.2 Pounds

Lean Mass: 134.9 Pounds

Bone Mass: 6.5 Pounds

Current Body Fat 31%.

My Ideal Body Weight if I only lose fat and gain no muscle is 189.3 Pounds with a stored Body Fat of 14%.

One of the interesting statistics that came out of the Body Composition Scan is that I hold all my Fat Stores in my belly area.  I am in the 98th Percentile for Trunk to Limb Mass Ratio.  The good news of that is that when I lose body fat it almost all comes off one place, my belly (trunk).

My most Recent Runs:

3 Mile Run. Ave Heart Rate 165 bpm, Pace 12:03 min/mil, at 226 pounds.


2 Mile Park Run.  The link takes you to Garmin with a map, elevation, and heart rate information.  🙂

2 Miles, Avg Heart Rate 161bpm, Pace 11:22 min/mil, at 224 pounds.

MY OVERALL GOAL: 14% Stored Body Fat, Body Weight of 189 Pounds, and Complete the 1/2 Marathon in under 2 Hours!

 UPDATE, 12/21/12.

It has been a few weeks now, just getting around to updating here.  I completed the Seattle Half Marathon in 2 Hours 8 Minutes and 6 Seconds.  I did not reach my goal of sub 2 Hours, but what was interesting what that I was within 17 seconds of the same time, slower, than what I ran it in 2008!  A really solid benchmark for the training methods I used.  On race day I weighed in at 197.2.  But, I am happy to report that today, I am at 189.6, and have reached my goal!!!!  I am inching closer to my Stored Body Fat goal as well.  I had my DEXA Scan and was at 22% Total Body fat, Minus 6% essential fat, that puts me at a 16% stored Body Fat at 191 pounds.

The new weight goal based on my latest DEXA scan is 172lbs!  That is the lowest weight the Trainer suggested would be healthy for me, based on the DEXA results. I need to choose a new event to focus on training for in 2013.  I have been considering a Half Ironman for several years now, maybe it is time I stepped up and got serious!

I think I caught a glimpse of myself in the beginning of this video!


Paris, Coach Training

A huge thank you to Erickson College France!

I had a wonderful time teaching in Paris, France over the weekend.  The students were a joy to teach, very interested and engaged.  Nice to have a group of students who are so eager to learn and grow.  Erickson College attracts amazing students to it’s courses, and Krisztina Wighardt  did the school proud!   It was wonderful to get to train Module 4 of the Art and Science of Coaching.  I always enjoy being the anchor leg for the training and getting to take part in the completion Celebrations!


“I attended coach training with Tony as the instructor, and the experience was absolutely marvelous. Tony is deeply knowledgeable of the materials and truly cares about his students’ learning experiences. He kept our group focused and on task, while respecting individual questions and learning styles. His enthusiasm and enjoyment of coaching was definitely imparted to his students. His availability during and after the course went beyond the call of duty. His mentorship during my coaching certification was superb. He is a superlative instructor and a wonderful coach. I heartily recommend him!”

Laura Poole, Archer Coaching


“Tony was one of my mentors during the process of obtaining my ICF accreditation. His feedback was very precise and supportive and after each session I was inspired to continue my development. If you need supportive and knowledgeable mentor who works under ICF code of ethics and who mastered ICF core competences Tony is right coach for you.”

Pedja Jovanovich, NLP Centar, Serbia


“Such a privilege to recommend Tony. My own coach training and personal development through Tony’s training was a pivotal point in my own journey. If you are considering coach training I highly recommend Erickson Coaching and more specifically Tony’s on-line class. This training will take you to your own powerful next level. As a coach Tony takes you where you want to go; personable, warm, and safe while challenging, direct and laser clear. Coach or trainer Tony is concise, effective, focused and simply gets great results! I’ve been powerfully equipped through Tony’s work and you will be too.”

Cyndy Lavoie, Capturing Courage


“Tony is a great trainer, he delivers high level training for Erickson College all over the world. He is dependable, highly competent and I value his services. He is a great presenter.”

Lawrence McGinnis, Executive Director, Erickson College International


“Tony’s years of experience as a coach and depth of knowledge make him an excellent coaching instructor. He is committed to his students’ success and to making class time fun and engaging. We had plenty of opportunity to practice and loads of encouragement and support. My experience as a student in his coaching course not only prepared me for launching my own coaching business, but also transformed my life in many significant areas. Taking his course is one of the best things I ever did for myself.”

Judy Oakes, Life Coach for Women


“I had the pleasure of participating in Life Coaching Certification classes. Tony was a gifted presenter with a great sense of humor. I not only learned a lot, I enjoyed the class. I would recommend the class to everyone who is thinking about Life Coaching or who wants to be a better parent.

Bill Vining,  CEO HeartBridge Learning Center

Prague, June 2012

I am really enjoying my time here in Prague, well, other than the heat!  It has been around 85 to 90 degrees (30 to 33C) every day, and my hotel has no A/C, and no fans!  Even with the windows open at night it has been hot!

Last night 6/20, I hopped a train to the city center, and went for an urban hike.  I started at the St. Charles Bridge, headed up to the Castle, and then up and over to the Petrin Hill Tower.  The tower offers amazing views in every direction!

I estimate the total walking distance was around 6 or 7 miles.   So thankful there was a nice steady breeze to keep me cool.  Prague is such an amazing city.  If you haven’t visited Prague, you should consider it a Bucket List Location!

If you look up and to the left in this picture you can see two towers, the one on the left is the Petrin Tower.  See Below!

Petrin Tower


Church Architecture

One of my favorite things to do when I travel internationally, especially in Europe is to check out old churches.  I love the history, the workmanship, and the architecture.  On my last trip to Europe, I added three amazing churches to my list.  A Rococo Church, the Weis Pilmgrimage Church built in the mid 1700’s.  A Baroque Church, on Hohenpeißenberg Hill .  A Romanisch Church in Shongau, Altenstadt – Basilica St. Michael.

Weis Church

Romanisch Church in Shongau, Germany.

Baroque Church at  Hohenpeißenberg Hill.